PEST analysis

Quickly analyze external factors and threats that could impact your organization.

Pest Analysis template

What is a PEST analysis template?

Team up to evaluate your business environment with the PEST analysis template. Analyze political, economic, sociocultural, and technological changes to understand upcoming challenges and find new opportunities for your organization.

Who is this template for?

A range of teams and professionals widely use the PEST analysis template.

  • Entrepreneurs and startups: Navigate market entry and growth by understanding the external landscape.
  • Marketing teams: Track market trends and shifts to make the campaign resonate with the target audience.
  • Business strategists: Identify external factors that might affect the organization's goals and objectives.
  • Product development teams: Evaluate the factors influencing product innovation and potential.
  • Human resource teams: Understand workforce needs based on social and economic factors, like changing demographics or employment laws.

How to use this template

  1. Start by getting everyone together in the Space and having a team Catchup to brainstorm changes and conditions for each category.
  2. After analyzing each category, jot down your findings in the placeholders provided.
  3. Discuss the opportunities and threats with your team and create an action plan based on your analysis.