Customer journey map
What is a customer journey map template?
The customer journey map template helps you visualize your customers' entire experience with your brand, product, or service. It tracks everything from initial contact to post-purchase, highlighting key interactions, touchpoints, emotions, and pain points to improve overall experience.
Who is this template for?
This template is designed for teams involved in providing customer satisfaction, retention, or engagement.
- Marketing teams: Understand customer touchpoints and create marketing campaigns that speak to customers at each stage of their journey.
- Customer support team: Provide tailored support at each stage of the journey by identifying customer needs and collaborating with other teams to make improvements
- UI/UX designers: Design a user-friendly interface that provides a smooth buying experience.
- Product manager: Get insights into how customers interact with the product, identify pain points, and add or improve features based on customer feedback.
- Sales team: Identify any potential roadblocks in the sales journey and improve every aspect from prospecting to onboarding.
How to use this template
- Start by adding all the respective department stakeholders to the Space.
- Use Catchups to collaborate and get correct information by creating a detailed customer persona.
- Identify customer actions, touchpoints, and emotions from different department stakeholders.
- Determine KPIs and business goals to improve gaps in the existing process and implement the results.