3C analysis

Quickly understand your company's environmental factors to develop competitive strategies and strengthen your market position.
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What is a 3C analysis template?

A 3C analysis template helps you make smart business strategy decisions by evaluating your company's strengths and weaknesses, understanding your competitors, and identifying customer needs.

Who is this template for?

The 3C analysis template can be used by a wide range of professionals—like business leaders, strategists, business analysts, and product managers—to understand the market and make informed, strategic decisions.

How to use this template

  1. Define goals you want to achieve with your business strategy.
  2. Begin with the customer section by identifying needs, preferences, and behaviors.
  3. Next, move on to the competitor section. Research your main competitors, examining their strengths, weaknesses, and strategies.
  4. Assess your own company by highlighting your unique value propositions, strengths, weaknesses, and resources. Consider how to use this information for a competitive advantage.
  5. Share the template with relevant stakeholders, discuss your findings, and gather their input. Derive actionable insights from your findings and form your strategy.
  6. Regularly review and update the template to reflect changes in the market and your company.